CONTENT STRATEGY PLAN

For Centennial Safety Watch App

CONTENT STRATEGY PLAN

For Centennial Safety Watch App

CONTENT STRATEGY PLAN

For Centennial Safety Watch App


Centennial Safety Watch App is designed for providing various supports relative to personal safeties of students and employees. The Content Strategy Plan aims to investigate the current scenario of the app itself and identifies what are missing, what are inappropriate and what are being kept.


This project focuses on content audit and recommendation instead of hands-on development.


Centennial Safety Watch App is designed for providing various supports relative to personal safeties of students and employees. The Content Strategy Plan aims to investigate the current scenario of the app itself and identifies what are missing, what are inappropriate and what are being kept.


This project focuses on content audit and recommendation instead of hands-on development.

User Research

Content Audit

Improvement

Design

Benefits

User Research

Content Audit

Research

Design

Benefits

User Research

Content Audit

Improvement

Design

Develop

This is a collaborative project

This is a collaborative project

Collaborative members:

VICTOR JIANG (Research/Audit/Pitching)

MARIA FRANCISCA LEBIDINA CASTRO (Research/Audit/Design)

User Research

What are users expecting from using an app like this one?

User Research

What are users expecting from using an app like this one?

User Research

What are users expecting from using an app like this one?

  • Based on questionnaire and interview

  • Participants selected from target user group

  • User Persona worked out for guideline

Content Audit

Identifying what are the main issues?

Content Audit

Identifying what are the main issues?

Content Audit

Identifying what are the main issues?

  • Navigation issues

  • Hierarchy issues

  • Content issues

Content Audit sheet

Examples of Hierarchy and Content being generic issues

Examples of Layout and Redundancy issues

Improvement

Where will the improvements land?

Improvement

Where will the improvements land?

Improvement

Where will the improvements land?

  • Focus on consistency between website and app

  • Apply heuristic principles for familiar user journeys

  • Provide extra features for scalability

Design

What should the improvements look like?

Design

What should the improvements look like?

Design

What should the improvements look like?

  • Pop-up content for important messages

  • Color code system for visual hierarchies

  • Light-texted safety tips instead of information bombing

Benefits

How the strategies benefit the users?

Benefits

How the strategies benefit the users?

Benefits

How the strategies benefit the users?

  • Clarity

  • Efficiency

  • Consistency

  • Relevance

  • Trust

User Flow after Improvements

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